Become the Answer in Google & AI Get the Customers Worth Having

At 9:47pm, a customer comparing local businesses on their phone is deciding who to call tomorrow. Which businesses Google is ranking, which ones ChatGPT is recommending, which one the customer trusts. All of it decided before anyone picks up the phone. The Trust Signals Framework is how a local business gets found, and chosen, in all three places at once.

Eric Covino
The work behind:

The Trust Signals Framework. Your Unfair Advantage.

Getting found and chosen now happens in three places at once. A person reads the reviews, the photos, the site, and decides who to trust. Google reads the same signals and decides who to rank. Ask ChatGPT for a recommendation, and it reads them too, then decides who to name.

Most marketing treats those as separate jobs. They aren't. The same trust signals do all three: reviews, the Google Business Profile, local citations, on-site content, structured data. Built once, working in local search, in AI answers, and on the person deciding whether to call.

That's the Trust Signals Framework. Not separate campaigns. One body of work, built to be read by all three.

01

Ranking in Google Maps

Your business
★★★★★ (247) · Local service
02

Ranking in Google Search

yourbusiness.com
Your business
. . . . . . . . . . .
03

Recommended by ChatGPT

Your business ★★★★★

What I Do

The Trust Signals Framework rolls up the work that gets a business found and chosen. Here is what I handle:

Website Design

Fast, conversion-built sites that turn visitors into calls.

SEO

Ranking for the searches that actually bring customers.

GEO & AI Search

Getting recommended in ChatGPT, Gemini, and AI answers.

Local Service Ads

Showing up first when someone is ready to hire now.

Google Search Ads

Capturing high-intent searches with targeted paid campaigns.

Meta Ads

Turning attention on Facebook and Instagram into customers.

Email Marketing

Staying in front of leads and customers over time.

Social Media

A consistent, credible presence where customers check you out.

What It's Like Working With Me.

I sell it, I run it.

No business development person, no junior account manager, no handoffs. You work with me.

Independently owned.

No private investors, no other chefs in the kitchen. This answers only to the businesses it serves.

Month to month.

No long contract. You stay because the work is producing.

A plan built for you.

Not a cookie-cutter package. It fits your market, your goals, and where the business actually is.

The agency model
Working with me
The agency model
A Business Development person sells it. A junior account manager runs it.
Working with me
I sell it, I run it.
The agency model
A custom retainer with a scope that's hard to see.
Working with me
A fixed plan, deliverables listed, visible in a dashboard.
The agency model
The price comes after the call.
Working with me
The price is on the page.
The agency model
Locked into a long contract.
Working with me
Month to month, cancel anytime.
The agency model
One channel, in a silo.
Working with me
The whole funnel, working together.
The agency model
SEO only, AI search an afterthought.
Working with me
Search and AI search, built together.
The agency model
Most of your money pays for overhead.
Working with me
Your money pays for your asset.
Year 1

An honest, battle-tested timeline.

Real growth rarely shows up overnight. It accumulates, quietly at first, then all at once. Each phase sets up the next, until one day the marketing has stopped being something a business pays for and started being something it owns.

  1. 01

    0–3 months: Getting the House in Order

    Before anything scales, the basics have to be right. Tracking that tells the truth, a site that loads and converts, and a clear view across the whole funnel. It's unglamorous work, and it's the reason everything after it holds up.

  2. 02

    3–6 months: The First Real Signals

    The shift is subtle before it's obvious. The right kind of customer starts reaching out, and the data starts pointing in one consistent direction. It's a pattern forming, not a spike. And patterns are what compound.

  3. 03

    6–9 months: Momentum That Stacks

    Now the early work starts feeding itself. Better visibility brings better customers. Better customers sharpen the targeting. And the cost of earning each one starts to bend the right way. This is where the curve gets steeper.

  4. 04

    9–12+ months: An Asset, Not an Expense

    A year in, the picture has changed at the business level. Demand that holds steady, customers that cost less to win, and a market position built over time. The kind a competitor can't simply outspend.

Real Results. Not a One-Trick Pony.

What that looks like up close, across very different markets:

A complete gameplan for your site. Free, and no call attached.

Send me your website. You'll get back a gameplan showing where it stands in local search today, where it stands in AI answers like ChatGPT, and the exact work that would move both.

No call to schedule. No walkthrough to sit through. The document is the whole thing. Useful on its own, whether you run the work yourself or decide it's worth doing together.

Get Your Free Gameplan
Eric Covino

Hi, I'm Eric.

For sixteen years I've run the marketing behind brands you would recognize. Now I do that work directly for local businesses that want the same caliber, without the agency overhead. No account managers, no layers, no handoffs. When you hire Creative Signals, you work with me.

More about me

The work behind brands you know. Offered direct.

For sixteen years, I've run the SEO, paid search, and AI-search work behind campaigns for Keurig Dr Pepper, JCPenney, ZocDoc, RE/MAX, NRG, the University of Southern California, the University of Florida, Northeastern University, Newsome Law, and Gold Law. Over $250 million in attributed revenue.

That work used to require an agency: account teams, retainers, a markup on every hour. It doesn't anymore. I deliver it directly: the same disciplines a local business needs, from the person who has done them at scale.

The people who've worked alongside that work put it plainly:

Chris Winfield
When it comes to getting traffic and converting it into money, I would recommend Eric with zero hesitation.
Chris Winfield, CEO & Co-Founder, Super Connector Media
Mike Miller
Eric's vast knowledge of content, keyword research, link building, on-site best practices, and competitor research played an integral part in our overall SEO and content marketing strategy.
Mike Miller, Pearson
Brendan Hufford
When you're working with Eric, you're also working with somebody who cares about you as a person, and there isn't any substitute or 'growth hack' for that.
Brendan Hufford, Growth Sprints

Three plans. Every price, right here.

Essentials
$649 /mo

Get found locally.

  • Google Business Profile and Local SEO, handled every month
  • Reviews, profile, posts
  • Local listings that put a business on the map
Scale
$1,999 /mo

Get found, get chosen, and pour fuel on it.

  • Everything in Growth
  • Paid Ads Management

For markets where organic and paid need to run together.

Ad spend is billed separately by the platforms.

A complete gameplan for your site. Free, and no call attached.

Get Your Free Gameplan